Don’t FOMO
A new Multicultural Paradigm

ABRABRAND – Global Brand Management

Culture acts as a kind of filter or lens through which we view others, affecting the way we see them and creating multiple perspectives.

What Abrabrand can do for you

Brand Marketing, Trade & Publishing

“Country image, perceived product quality and brand familiarity are factors in measuring consumer's purchase intention.”

Abrabrand offers country/nation branding to help governments transform current narratives to increase FDI/DDI while working with the private sector to understand, penetrate and retain multicultural markets through localization and small businesses on organizational change and brand management.
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What we can do for you?

ABRABRAND works to deliver on how we send and receive messages, interpret information and package data, and, shape human conduct and behavior through experiences.
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  • African Countries need to change the image of their countries, our solution -- Country Promotion Strategies
  • Made in Country (X) product or Sustainable Brands need to be amplified, our solution -- Brand Marketing
  • Everything is online, we keep saying it LOUDLY, our solution --Digital Branding + Diplomacy
  • Content is your MASTERKEY, our solution -- Multimedia Productions & Content Development + Writing + Editing
  • Events create experiences, our solution-- Event Production

Brand Incubator

We identified a few problems hindering North-America/ Africa relations and based on our extensive knowledge of the two worlds, we devised integrated technology brands that aim to facilitate economic transactions, cultural intersections and knowledge sharing. As such our objective is to promote greater B2C and B2B.

  • mojanews.com [ Not just another news website]
  • BrandMoiAhora [ Everything and Everyone is a Brand- Ai, ML, Space, Monetary Systems and eHealth]
  • "Knowledge | Strategy | Delivery"

    OUR RECENT WRITINGS

    Branding MLK

    On Martin Luther King Day of January 18th, 2021, and now 2022, we are celebrating and recognizing Martin Luther King’s day as he was one of the pioneers who led the fight against the plight of African Americans as he expressed in his speech “the Other America”,“It may be true that morality cannot be legislated, but behavior can be regulated. It may be true that the law cannot change the heart but it can restrain the heartless. It may be true that the law can’t make a man love me, but it can restrain him from lynching me, and I…

    January 17, 2022     / / / / / / / / /     READ POST

    US-Africa relations: The Beginings

    The presence of Africans in the America’s can be argued it predated 1492 though since the formation of the greatest experiment on Earth in 1776, the official United States of America – Africa relations began before World War II, when the United States only directly dealt with the former American colony of Liberia, the independent nation of Ethiopia, and the semi-independent nation of Egypt. The beginning of this official US-Africa relationship was not only reinforced by the need to internationalize American values but also due to the undying drive of African-Americans to reconnect to their roots. Although US-Africa dialogue and…

    May 30, 2021     / / / / / / / / / / / / / / / / /     READ POST

    Yes Africa can do it!

    As world tilts towards Space and AI to tackle current challenges in regards to efficient productivity, food security and overall development, the push towards entreneurship has been the guiding force to foster innovative solutions for sustainability and collective evolution. In the African context, Human Capital is one of its greatest assets that has been underutilized and often forgotten yet required for the Continent’s development and growth as it will determine the Continent’s stability and security. With a population of 1.2 billion people and approximately half of the nation being under the age of 30 years old, in addition to vast…

    April 30, 2021     / / / / / / / / / / / / / / / / / / / / / / / / / / / /     READ POST